Social Media: Great Expectations

Did you see this post from Search Engine Watch today? 93% of Americans Expect Companies to Have Social Media Presence. I am the only one suspicious about the data in the study they cited from Cone? Because if I believe this study, I believe that about as many people as have a microwave oven in America believe American Corporations should have a presence in social media. I would love to see the structure of that survey and find out where they launched it to get these results.

I’m not totally convinced 93% of Americans even know what social media is.

Even among my computer-savvy friends, I would estimate a good 50% of them haven’t even heard of Twitter. It sure would be convenient for me if it were true, but I don’t believe it. At least not yet.

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