Seth (my boss) has done a great job of summarizing the ways TurboTax has been acknowledged this year in the news.
recognized as an industry leader during the Online Marketing and Media
Association Awards this week. Although we were delighted to be finalists in 6 categories, the celebration went to the next level when the winners were announced – 3 groovy-cool winners statues are coming to live on our team's "mantle."
Here are the categories we won in:
1. Social: Best Use of Widget – SuperStatus
To start with either of the other two awards would be less than genuine, since this is the award I personally had the most to do with. Since joining Seth's incredible Online Advertising team last year, we've been blessed to win a handful of social media accolades and awards: Ad Age's head-to-head comparison for social media, The San Diego American Marketing Association Marketer of the Year award, even the Bazaarvoice Best Overall Social Commerce Award. As thrilling as each award has been, I must say none of them has been as exciting as this: winning an OMMA award for the Widget that was the centerpiece of the SuperStatus contest. Big ups to Dailey advertising for making the whole thing possible with their great idea and design. (Not to mention nominating us)
To cap it all off, we beat HBO and Disney in this category. As a huge fan of both (we all are), we were pretty humbled by our win.
2. Rich Media: Single Execution – TurboTron
Brian Hovis – take a bow! Brian and Dailey worked their tushes off this year and it all paid off. The TurboTron banner was designed for a homepage takeover of Yahoo. It was so successful it literally ranked as the #2 most interacted-with banner of all time, plus the banner itself was incredibly creative. (Again, Dailey kicks butt). For those who think social media and advertising don't mix, Brian took the great content created by our customer reviews, Live Community, and Super Status contest and made it part of his banner. The nature of advertising is changing in a good way, thanks to people like Brian.
3. Best Financial Services Integrated Online Media Campaign – TurboTax
More accolades for Brian Hovis.
Finally Mint.com, a company soon to be part of the Intuit family, also won an award for their outstanding blog.
It's been an incredible week for recognition and our team – we won a Scott Cook Innovation Award (very big deal internal award at Intuit) yesterday for our partnership with David Kirven's team to marry our offline and online advertising/social efforts last year. For those who have never worked at a large company, it may seem like it should be easy to marry up all your strategies so they march in unison but it actually takes a bit of work. A lot of work actually.
Happy happy day.
When I started working on the TurboTax Online Advertising team a year ago, the team I joined kept winning awards for their prior year's work. As I looked on in barely disguised envy co-workers told me, "Don't worry, by next year you'll be up for awards too." Being used to doing social as a (near) skunkworks operation for almost four years, I honestly didn't have much faith in those prognostications. Here we are, a year later, and I'm 100% delighted to say I was wrong – one of the many benefits of working for this guy.
• Best In Class – Contest/Promotion or Sweepstakes – TurboTax “SuperStatus” Campaign
• Best in Class – Social use of Widgets: Intuit “SuperStatus”