The End of Word of Mouth? Absurd.

This is the stuff I hate about Twitter. Because Edelman posted this story in Adage about people trusting their friends less for advice, now I have to deal with theinevitable onslaught of people tweeting about it, forwarding it, and generally jumping on the bandwagon to trumpet the end of people trusting their friends and family.

Except of course the notion that basic human nature has been overridden by social media is ridiculous. And you’ll have to come up with a whole lot better than self-reported survey results to convince me otherwise.

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