http://christine-morrison.com/2010/02/09/prioritization-presents-a-pretty-pickle/ Christine Morrison's blog about the intersection of social media, business and life Tue, 23 Apr 2013 16:16:45 +0000 hourly 1 http://wordpress.org/?v=3.5.1 http://christine-morrison.com/2010/02/09/prioritization-presents-a-pretty-pickle/comment-page-1/#comment-11 People are the killer app – Social Graces Tue, 23 Mar 2010 17:47:44 +0000 http://christine-morrison.com/?p=5#comment-11 [...] Being a social media strategist requires a balance of two things: logic and belief. We believe treating people like humans in business when done well will lead to greater consumer recommendation behavior and profits. We logically build our case for the future of big business including this human element, creating tests to prove our assumptions with data. It’s not an easy line to walk: narrowing in on the right tests to illustrate conversion and/or revenue creates a challenge, especially when the tests we want to do have never been attempted by any other businesses. (Beyond the creativity involved, there’s the prioritization issue I’ve written about before) [...]

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