If you want to be brave, get people to do something new

Make natural behaviors happen more frequently …But if you want to be smart, figure out what they do naturally and see if you can get more people to do it, or get people to do it more often.

From an operant conditioning standpoint, it’s a lot easier to train established behaviors to happen on cue, a lot harder to shape an entirely new behavior. How do I know? I used to teach a Marine Mammal Behavior and Training class at SDSU Extended Studies during my many years of working in Education at SeaWorld.

Some of the “easier” training at SeaWorld happens when trainers see the animal doing a behavior they’d like to repeat on cue. They reinforce the behavior immediately, which increases the likelihood of the behavior happening again. (Kind of like kindergarten teachers give “caught you being good” awards)

So there you go: license to be a little lazy/smart: to increase your success rate, focus your marketing efforts on doing something you know happens organically.

3 thoughts on “If you want to be brave, get people to do something new

  1. Are you comparing us to sea creatures? 😉
    Love the new post. So much of what we do is finding patterns in human behaviors and extrapolating psychological implications. You’ve nailed it; great exapmle!

  2. Pingback: Psyching Out | Social Graces

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