As part of the “next frontier” of embracing the early majority on social media, there are some big questions leaders have to grapple with:
- How do I encourage people across the business to include social solutions in their strategies?
- How do I simultaneously cede control to the increasing numbers of people who want to engage in social channels and still guide the strategy?
- How do I convince even the late majority and laggards that social solutions can improve the outcomes they’re seeking? More specifically, how do I do it without my ego getting in the way?
- How do I balance time spent between executing strategies and educating?
I don’t know how I’m going to answer these questions yet, but one day soon I hopefully will. If you have any answers borne of experience, please comment.