When you’re moving fast (like is required in social media) it goes without saying that you’re learning from your mistakes as you go, right? Not necessarily. Even for people who don’t love “process” (like me) there is value in taking a few hours every year and writing down your learnings and what the implications are. The process of committing learnings to paper is not unlike the subtly transformative process of writing in a journal: unspoken assumptions bubble to the surface and implications are questioned and openly re-analyzed.
If you’ve never taken the time to do this process before, do it now. It doesn’t have to be complicated: Make an excel doc with three columns: learning, data, and strategy implications. Keep it to no more than 5 learnings. Commit to doing this process at least once a year. Your ongoing strategies will be better for it.