A few months ago, Jim Sterne interviewed a handful of folks at TurboTax, including myself, for his new book. Today the book arrived: Social Media Metrics: How to Measure and Optimize Your Marketing Investment. We’re in there! Page 185. I know it’s probably childish, but I still get really excited every time I see my/our name in print. (Thanks Jim, for the thrill!)
In the TurboTax case study, Jim describes last year’s Super Status campaign and how we measured its effectiveness. I’m personally delighted he mentions Sue West from our research team in the book; her team really did some innovative research that allowed us to quantify our results.