One more thing Nestle should have done…

Great post today from Sean McDonald (formerly of Dell) about 4 things Nestle should have done better to avoid their current social media fiasco.

I can think of a fifth: don’t put an intern in charge of your social media program. (I think Jeremiah already alluded to this in his blog) News flash: Social marketing is real marketing, people. If you don’t “get” social media yet, take the time to figure it out.